Real estate photography

Attractive and appealing real estate photographs help to sell home fast and advantageously.

Twilight photograph

Twilight photography makes your house look romantic and charming

Arial photograph taken by drone

Drone photography gives customers a new perspective about your property.

Interior photograph

Real estate photograph shows the beauty of the house in different angles.

Cozy home

Real estate photograph conveys cozyness and warmth of the house.

Thứ Ba, 3 tháng 7, 2018

Facts about Real Estate Photogrphy

Facts about Real Estate Photography


Best inspiration quotes for photography


Have you ever read a quote that changes your life or a quote that becomes your motto in life? If yes, how lucky you are. Working and living following your motto will help you have more motivation and inspiration to go forwards. So today, I would love to share some inspiration quotes which I collected about Photography. Whether you prefer wedding photography quotes or real estate photography quotes, these quotes can help you stay inspired and motivated. 
1. “We are making photographs to understand what our lives mean to us.”
- Ralph Hattersley
2. Your first 1,000 photographs are your worst.
- Henri Cartier-Bresson
3. Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever… It remembers little things, long after you have forgotten everything.
- Aaron Siskind
Kết quả hình ảnh cho photography quotes

4. Photography takes an instant out of time, altering life by holding it still.”
- Dorothea Lange
5. What I like about photographs is that they capture a moment that’s gone forever, impossible to reproduce.”
- Karl Lagerfeld
6. Great photography is about depth of feeling, not depth of field.”
- Peter Adams
7. If your pictures aren’t good enough, you’re not close enough.”
- Robert Capa
8. Taking pictures is savoring life intensely, every hundredth of a second.”
- Marc Riboud
Kết quả hình ảnh cho photography quotes

9. There are always two people in every picture: the photographer and the viewer.”
- Ansel Adams
10. I honestly think it is better to be a failure at something you love than to be a success at something you hate.
- George Burns
11. Each year I’m determined to make better photographs than the previous year – I’m constantly trying to be the best.
- Jeff Ascough
12. A photographer is like a cod, which produces a million eggs in order that one may reach maturity.
- George Bernard Shaw
13. There are no rules for good photographs, there are only good photographs.”
-  Ansel Adams
14. Always seeing something, never seeing nothing, being photographer
-  Walter De Mulder
 Kết quả hình ảnh cho photography quotes
15. Landscape photography is the supreme test of the photographer – and often the supreme disappointment.
- Ansel Adams
16. A great photograph is a full expression of what one feels about what is being photographed in the deepest sense and is thereby a true expression of what one feels about life in its entirety.
- Ansel Adams
17. Photography is a way of feeling, of touching, of loving. What you have caught on film is captured forever... it remembers little things, long after you have forgotten everything
Aaron Siskind
18. The art of photography is all about directing the attention of the viewer.
- Steven Pinker
19. My interest in photography is not to capture an image I see or even have in my mind, but to explore the potential of moments I can only begin to imagine
Lois Greenfield
20. In photography, there is a reality so subtle that it becomes more real than reality.
- Alfred Stieglitz
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Terrible Real Estate Photos


First impression is very IMPORTANT, especially when it comes to selling house. A research showed that potential clients spend only 20 seconds glancing at the listing photos, therefore, the role of professional photos is very crucial. However, to creating an appealing real estate photo requires many factors. One of them is making the property ready for shooting. However, not all the home owners are aware of it. And the result is they are hilariously terrible Real Estate Photos ever listed. Here are some samples.





Do you like this wall?

Do you want to buy house with a pet?

Where is my seat?

Where is my seat?

With these pictures, how long will these houses be sold? Photographers or realtors will have to spend so much time on it if they want it to be sold advantageously! 


Thứ Sáu, 20 tháng 4, 2018

Real Estate Photography: How to be outstanding?

You are new in real estate photography market. You want to position yourself in this saturated market but how do you get noticed? What’s the trick to standing out in this real estate photography market? In this article, we will mention to two major factors that can help you be different from other competitors. 


 WHAT ARE YOU KNOWN FOR?


Maren Levinson – an Artist at Redeye stated “people do not hire you because you are a good photographer with a "good" real estate photograph portfolio. Instead, art buyers are looking to hire a brand, a style, a quirk, or more plainly put, a vision”. So how to create your own brand or style? The answer is you should determine what you are known for. Are you good at interior shooting or exterior shooting? Or are you specializing in drone photography/ making video tour or retouching? If you do not have a unique and instantly recognizable answer to this question then your career as a professional photographer might be in dire straights. 

Figure out which part you are the best and then master it professionally. Once you are professional in that field, naturally you will be hunted by customers

WHAT KIND OF CUSTOMERS SERVICES DO YOU PROVIDE?

Kết quả hình ảnh cho customer service

There is a fact that customers buy things basing on their feelings. If you can make customers happy with your real estate photographs, they will be willing to buy it even there are thousands of good products out there. That is also the reason why it is said that a happy client is a key to many doors that brings business to you. 

Take your time to do some research about the customer services provided by other real estate photographers, from that you can find out what makes you different from them. Your timely responses, strong communication, delivery of photos on the committed time, and on-field politeness are the ways to stand out as a photographer.

One more thing that keeps you stand out of other photographers is after-sales services. After sales service refers to various processes which make sure customers are satisfied with the products and services of the organization. After-sales service includes how you follow up after the customer has left, such as providing follow-up contact and effectively dealing with complaints.

By providing good after-sales service, you can show to your customers that you want to build a long-term relationship with them, earn their loyalty and keep their business. Moreover, providing after-sales service keeps your customers coming back to you and encourages them to refer your business to others.

Doing what your competitors don’t do is the key making you unique. We hope that this article can help your photography business stand out from the crowd. You may also want to check out our guide on Real Estate Photography: How to get started? 


Thứ Tư, 18 tháng 4, 2018

Real Estate Photography: How to get started? (Part II)

If you have read the previous article about Real EstatePhotography: How to get started? (Part I), you may get a general idea about how to get into this field. And this article will share the next steps in creating your own real estate photography business.



Build your own portfolio

In order to make clients know you are the real estate photographer they are looking for, the first thing you should do is creating your profession portfolio. So how to create a cool portfolio in a short time without paying much money? The answer is finding some available houses and offering to shoot for free. Some will choose to ask their friends or acquaintances for help. Some will approach to the real estate agents which have bad images to request for shooting without charge. However, there are some situations which real estate agents send photographers to their worst listing ever because that’s the only way they’d risk using an unknown photographer, even for free. Therefore some of photographers prefer to look up the holiday homes for rent because they are generally high end properties with beautiful features, kitchens and views. Whatever methods you do to find a property for shooting, remember to showcase your most unique and creative work in your portfolio

Build your network

After building your portfolio, it is time to let the world know who you are.

Create your professional real estate photography website

A website is the place where you show off your work and creates trust from customers. Every potential client will want to look through your past work and it doesn’t get easier than clicking on a link to do so. The easier you make it for them to see your work, the better your chances of getting the job.

If you can’t create a website, you can ask help from a Web designer who will build a simple but nice web page with all the functions you want on a WordPress platform, get the hosting up and make sure it works across platforms. When having a website, your duty is creating interesting and useful contents which attract clients to visit your website and view your work.

Making use of social media sites

Creating your own social media sites such as Facebook, Instagram, Google+, Pinterest, and Tumblr... to get access to more potential clients. Your potential customers are real estate agents or home sellers - who also have to use social media to advertise their listings. Therefore, the chance for you to get more clients through social media will be higher

Instagram

Kết quả hình ảnh cho instagram

Instagram - a social networking site all about photographywith more than 700 million users is widely considered the perfect social media platform for real estate photographers.

Moreover, Instagram creates a gallery-like space which has visual influence on viewers and you - photographers can take advantage of this. You can post photos from sessions, behind-the-scenes video, and everyday shots that help show your personality. And all that content can help you get found by clients. Using hashtag is also a great way to let customers find you, too. 

Facebook

Kết quả hình ảnh cho facebook media

Without a doubt, Facebook is the king of social media with more than 2 billion users worldwide. With the huge number of users, your chance to get access to potential customers is pretty high. Facebook also allows users to create their own fanpage/groups. You can make use of this feature to create your own fanpage and show off your photos there. Joining groups for real estate agents or home sellers will be a wise choice to get the target customers.

Linkedin

linkedin-911794_1280.jpg

Linkedin is a professional networking online with 467 million users worldwide, but the platform provides a robust marketing and engagement system featuring group discussion boards, private messaging and blogging.

While Facebook or Instagram is used by all kind of ages, Linkedin is mainly used by enterprises or businessmen to establish their professional reputation online.

Pinterest

Kết quả hình ảnh cho pinterest

Pinterest with 150 million users is used to post images.  Using pinterest, you can find the people who need you. According to a study by Millward Brown, 87% of users have purchased a product or service because of Pinterest, and 93% said they use Pinterest to research future purchases.

Moreover, when using Pinterest, you can create as many boards as you want to pin your products. Board in Pinterest is like category. In each board, you can pin all the products related to the topic. So that, customers will find it easy to follow up.

One more interesting thing from Pinterest is Pins link straight to your website. If anyone clicks on your pin, they’ll be taken right to your website to learn more. That’s why about 5% of all referral traffic comes through Pinterest — once your audience decides they want to learn more, they’ll be led straight to you.

Here are some strongest social media which all the photographers have to use. There are hundreds of social networks you can utilize to expand your reputation to the world.

This is just the basic info you should know expanding a real estate photography business. Hope this information can be useful somehow.


Thứ Ba, 17 tháng 4, 2018

Real Estate Photography: How to get started?

You may be a photographer or a newbie in photography. You want to involve in real estate photography but you don’t know how to get started. Here are some general guidelines to start you on the right path.
Real estate photograph

Market Analysis

Kết quả hình ảnh cho market analysis


When doing market research, there are three important factors you need to keep in mind: the target market, the number of potential customers, and the competitors. Real estate photography includes many small segments such as drone photography/video, interior photography, or other relevant services like photo editing, virtual tour… You can take a look and determine which one is your target market. When deciding your target market, you will define your potential customers who are in need of your services. The last thing you should keep in mind is your competitors. It is not difficult to find out who are your competitors in your local.  You can search Stilio.com to see if there are any other registered photographers in your area. Do some research about their business and figure out their strength and weaknesses. From that you will know what your advantages are when you join the competition.

Skill requirements

                                Kết quả hình ảnh cho skill requirement in real estate photography
For any kinds of photography, good eyes are very important. With the same property, different angles will show different looks. Therefore photographers with artistic eyes who can figure out flattering angles will make the house look totally unique.  

Technical expertise is an indispensable factor in photography, especially in real estate photography which requires many techniques about controlling light, camera, flash and software. Without knowledge about how to shoot real estate photograph, it would be very difficult to succeed in this field.


Besides that, working in real estate photography, you may encounter with busy shooting schedules and a huge amount of images which need to edit. You must be able to work under the pressure of deadlines.

Equipment

Kết quả hình ảnh cho equipment real estate photography

To get started with real estate photography, a camera, lens, and tripod, are all that is required. You don’t need to invest too much money in buying the latest and greatest cameras to get solid shots. Just need to make sure your camera can allow you to add a cable release, a flash, different lenses, and wireless triggers. If you already own a modern digital SLR, make use of it and invest your money in other items.

Lens is another essential equipment. It is said that a wide angle or ultra wide angle lens is key to real estate photography success. The perspective provided by wide-angle lenses allows the viewer to see the depth and the width of the house, which makes them feel as if they are actually in the home. Many professional real estate photographers suggested that for cropped sensor cameras a lens around 10-22mm or 12-24mm is perfect, and for full frame sensor cameras, a lens around 16-35 mm will do the job.

A tripod will be your savior in many cases when you need to shoot low ISO images for top quality, plus reduced aperture for greater sharpness and increased depth of field.

Chase Thibodeaux – the CEO of Xposure Real Estate Photography- states that "For anyone looking to explore real estate photography the biggest thing to focus on would be your gear. It doesn't have to be extravagant gear to get excellent photos but a DSLR and ultra wide angle lens is a must. Add in a tripod and you are set to go!"

To get started in any fields, it is always a hard road at the first time. However, if you stick to it and make your best effort, you will receive sweet fruit soon. Hope this article can be useful for those who are going to get into this field.